Basics
Dec 17, 2025
Why You Hate Your Loyalty Program
You know the feeling. You spend months collecting "points" at your favorite coffee shop or airline, finally saving up enough for a reward—only to log in and see your balance is zero.

Its Not Your Fault
You know the feeling. You spend months collecting "points" at your favorite coffee shop or airline, finally saving up enough for a reward—only to log in and see your balance is zero.
Expired.
Don’t take our word for it, there are endless disgruntled posts on Reddit in communities like r/fetchrewards, r/sidehustle, r/beermoney and more where you can find people going through the same issues.
A recent study found that 47% of consumers say expiring points are their frustration with loyalty programs (more on that here).
The truth is, most rewards programs aren't designed to reward you. They are designed to trap you.
Here are the three biggest reasons traditional loyalty programs are failing you—and how a new app called CRUSH is fixing the broken system.
Problem: The "Use It Or Lose It" Trap
The Stat: Nearly half of all shoppers hate that their hard-earned points vanish if they don't use them fast enough.
The Reality: When a company expires your points, they are essentially taking back the money they "paid" you. Imagine if your bank account balance disappeared just because you didn't spend it fast enough. That wouldn't be acceptable, so why do we accept it from rewards programs?
The CRUSH Fix: Permanent Ownership.
CRUSH isn't a "point" that lives on a company's server. It is a digital asset that lives in your wallet.
No Expiration Dates: Once you earn CRUSH, it is yours forever.
No Clawbacks: Brands cannot "delete" your coins.
True Control: You can save them for a week, a year, or a decade.
Problem: It Takes Forever to Earn Anything
The Stat: 43% of people complain that points accumulate too slowly to be meaningful.
The Reality: Most programs require you to spend thousands of dollars just to get a $5 coupon. The "exchange rate" is often insulting. You do all the work, buy all the products, and get pennies in return.
The CRUSH Fix: Instant Value for Data.
CRUSH flips the model. Instead of waiting for a 1% kickback on purchases, you get paid directly for the data on your receipt.
Earn Instantly: Snap a picture of a receipt, get rewards each week.
High Velocity: You don't need to fly around the world to earn a reward. You just need to shop for your daily essentials.
Problem: The Rewards Are Worthless
The Stat: 37% of users say the rewards just aren't valuable enough.
The Reality: What good is a "free appetizer" reward if you aren't hungry? Or a discount code for a product you don't want? Traditional programs try to force you to buy more things you don't need.
The CRUSH Fix: The Ultimate Reward (Liquid Reward Asset).
CRUSH doesn't force you to pick from a catalog of unwanted items. Because CRUSH is a liquid digital currency, it offers the ultimate flexibility:
Swap for Cash: Convert your CRUSH into US Dollars (USDC) and spend it on anything.
Invest: Lock your coins to earn boosted rewards.
Trade: Send them to friends or trade them on open markets.
The Bottom Line
The era of "fake points" is ending. Consumers are tired of expiration dates, blackouts, and confusing rules.
CRUSH is building the first rewards program that treats you like a partner, not a number.
They delete your points. -> We let you keep them forever.
They trap you in their store. -> We let you cash out anywhere.
They print unlimited points. -> We have a fixed supply of 10 billion.
Stop playing a game where the rules are rigged against you.
Ready to earn Crush rewards?
Start your journey to superior spending spending rewards — it only takes 2 minutes.
